Table of Contents
- Hi, Orlando Web Experts.
- Local Web Pilots, defined
- “Web Pilot”
- “Local”
- Duties, Scope of a Local Web Pilot
- Local SEO
- Reputation
- Reviews
- Q&As
- Social Media
- Website
- Content
- Newsletter
- Blog
- Cover all the stages of the cycle
- Design, Development
- Publishing/Deployment
- Management
- Your Robots are welcome.
- You are wanted needed by local small businesses
- Make your Web Services known
- That’s It. Thanks for reading.
- Still here? Nice!
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DIGITAL ASSETS | LWP
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John Guerra using krea.ai with this prompt: Make a realistic image, near photo realistic as possible without being fake. Have a black dude, young looking 40s sitting on his back porch somewhere in Greater Orlando, overlooking a lake, and have him drinking his coffee on his laptop with a second screen checking analytics (only show the screes if you can make them look real and not fake text)
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Orlando needs local web experts, termed "Local Web Pilots," to assist small businesses with online presence, including local SEO, reputation management, social media, and website development. A database of local web pilots is being created to connect them with businesses in the area.
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Nov 5, 2024
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We can not be more passionate about a topic right now. We essentially want to scream the following. ORLANDO NEEDS LOCAL WEB PILOTS!
Hi, Orlando Web Experts.
In this article we will
- Define what a Local Web Pilot is
- Discuss what Orlando’s local small businesses want and need you for
- Ask you to join the community and list your agency (even if it is just you)
Local Web Pilots, defined
As a quick overview of what we mean by Local Web Pilot, so we can begin to get loud and call for them.
“Web Pilot”
Web Pilot is a web expert that helps an organization (their own or others) navigate the web by taking command & control and growing the business online. Read on to learn more about the duties of Local Web Pilots and the scope they may have.
“Local”
The local part is to distinguish and focus on local web experts (pilots) that serve local customers and their local-based businesses.
Duties, Scope of a Local Web Pilot
A complete pilot (or team of Pilots — human and robots) will be able to cover design, development, deployment/publishing, management, monitoring, systems (SOPs, automation, and AI) in the following areas, but not limited to:
Local SEO
Manage all aspects of the local business search visibility. This involves optimizing the business's online presence to appear in local search results, managing business listings across various platforms (Google, Apple Maps, Yelp, …), and ensuring consistent NAP (Name, Address, Phone) information.
Reputation
A local web pilot should implement a comprehensive reputation management approach that includes:
- Monitoring and responding to customer feedback across all review platforms within 24 hours
- Properly escalating negative reviews to management for appropriate handling
- Creating (and/or facilitating) personalized responses to positive reviews to build brand loyalty
- Continuously monitoring customer sentiment across multiple platforms
- Analyzing feedback data to generate actionable business improvements
When implemented effectively, this reputation management system enhances customer relations while improving the business's visibility in local search results and building credibility with potential customers.
Reviews
Q&As
Social Media
This is an area where we recommend web pilots set up and maintain the infrastructure but work with the client to post the content, so it comes directly from them.
Website
The way to publish a website for a restaurant in 2024 and soon to be 2025 are numerous. Even the easy ways, which can (and can not) be the best way — but that is for another article.
Content
Newsletter
Blog
Cover all the stages of the cycle
The modern web pilot is expected to cover (and the very least, facilitate) the cycle of designing, developing, deploying, and managing websites, which is commonly known as the Web Development Life Cycle. It consists of these key stages:
- Research
- Planning
- Designing
- Content Creation
- Development
- Testing
- Maintenance/Management
Design, Development
These skills will be needed for clients with new businesses and established businesses that already has a website. The businesses website needs to will need to design and develop new features as their business evolves and consumer behavior and the economy change.
Publishing/Deployment
Management
The main thing is that you are or have someone to manage it, reliably, within a day - preferably, within the hour.
Your Robots are welcome.
If you deploy an AI workforce of agents, automation, and assistants - even better. In fact, we expect you to use AI to help provide value for your local small business clients.
You are wanted needed by local small businesses
Make your Web Services known
Ultimately, we are creating a database of local web pilots (web experts) that serve the Orlando area. Preferably, freelancers and agencies that are in the Orlando area – that know the market and locality.
If this is you, please submit your self and agency for review to be added to our Resource list we share with our growing community of local small businesses in Greater Orlando.
That’s It. Thanks for reading.
Message from the editor, John Guerra
Remember to take your business one day at a time. Each day build upon the next. Setbacks are part of that.
Still here? Nice!
And follow us on platform where you would prefer to get content and information from us. We aim to to deliver valuable content to each channel, as we grow into each 👇🏽
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